Best rated video social marketing tips and tricks by Eden Gelt: Consumer loyalty was until recently something a brand achieved by offering quality product and slick marketing. Now, companies are building trust by being loyal to their customer base. Taking Responsibility of Branding During the Pandemic: These days we all must take a level of responsibility in whatever we do. Whether it is self-isolating with symptoms, wearing a mask in public places or just washing your hands frequently. These actions are the new norm. And top brands are taking the same level of responsibility in order to maintain consumer trust. See more info at Eden Gelt.
Law of Reciprocity: In a book written by renowned professor and author Robert Cialdini, Influence: The Psychology of Persuasion, the “rule of reciprocation” states that if someone gives us something, we feel obligated to give something back. It is an inert tendency in humans to feel compelled to reciprocate when given a gift (whether it is a gift, act of kindness or unexpected free item). This means when we give something of value away free, our core consumer should give us something in return. This may equate to future business, a referral or brand loyalty.
The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correctly could result in an unprecedented ROI. I received a postcard in the mail a while back for a free 8lb bag of dog food from PetSmart – brand of my choice. I went into the store and grabbed the bag of dog food but feeling guilty about just getting something free, I also filled up my cart with $50 of treats and pet toys for my pup. I felt compelled to make a purchase, to reciprocate. Imagine you’re out to dinner with your friend and she grabs the bill, a small argument ensues, she wins, and you feel indebted and want to do something in return immediately. The result may be a lot of thanking, but you know quite certainly that you will be picking up the next tab. That is the psychology of reciprocity.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Find extra info on http://appsplit.com/users/edangelt.
Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.
Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.
Stick to it: Identify your strategy, value and messaging at the get go. When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away. That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus: Identify who you are trying to reach. You can’t be everything to everyone or you will wind up being nothing to no one. Come to the market understanding not only who you are trying to reach but also what their needs are. Identify your target market and learn about them; research what they value, where they look for content, what their pain points are and how your service, product or business fulfills that need or eases the pain.
Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Discover even more info at https://wiza.co/d/key-mortgage-services-inc/e548/edan-gelt.
Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.
SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world!